Media and communications

CCC Commitments and Benchmarks

Commitment 1

Accurate information about the impact of the situation on children and women is rapidly provided to national committees and the general public through local and international media.

Policy  |  Tools
Commitment 2

Humanitarian needs and the actions taken to address them are communicated in a timely and credible manner to advocate for child-friendly solutions, increase support for the response and, where necessary, assist with fundraising.

Policy  |  Tools

Programme Action

  • Preparedness
  • Response
  • Early Recovery


  • Ensure that a communication strategy is part of preparedness planning.
  • Identify surge-capacity needs in the areas of information and communication and in report writing.
  • Maintain a list of staff members with appropriate language skills who are authorized to speak with the media in an emergency, as well as a list of media contacts and UNICEF emergency focal points.
  • In collaboration with Supply and Logistics, ensure availability of basic communication equipment and visibility items, such as satellite phones, video cameras, cameras, posters and banners.
  • Ensure availability of template statements, key messages, fact sheets and country profiles on issues related to children and women, which can be immediately updated and used in an emergency.
  • Ensure that contracts for essential media and communications services are pre-established.


  • Within 24 hours, disseminate information to the media, the public and national committees to immediately raise awareness of the urgent needs of children and women.
  • During the first week, produce daily updates, key messages and Q&As for internal circulation, as well as regular communication materials for an external audience.
  • Ensure that communication material is in line with UN guidelines and that it complements the overall message of the UN country team and HCT.
  • In situations of grave child rights violations and/or crisis, consult within 24 hours with RO and HQ on ways of advocating for the respect and protection of children’s rights, and inform the UN country team or HCT. The in-country risk management analysis should inform communication. If necessary, support partners in advocacy.
  • While media attention is at its peak, provide updates on child-related issues and on the humanitarian response to the national committees, media and public. Use interviews, human interest stories, briefings, photographs and video footage, highlighting voices of children and youth.
  • During field visits, ensure that UNICEF-branded material is visible.
  • Identify and transmit to Supply and Logistics.

Early Recovery

  • Advocate for ethical reporting on children; where possible, contribute to the capacity-building of national and local media and the empowerment of youth, especially girls.
  • Report on the humanitarian and early recovery response, the ongoing needs of children and women, and the actions taken by stakeholders, including the affected communities.
  • When possible, organize field visits for the media, celebrities, Goodwill Ambassadors, National Committees and donors for public advocacy purposes.

Guidelines and Tools

Advocacy Plan Sample Template, UNICEF, 2016 1
Advocacy Priorities Quick Reference Template , UNICEF, 2012 1
Nine Key Questions to develop an Advocacy Plan, UNICEF, 2011 1
Advocacy Toolkit v2 [En.] [Fr.] 1
Advocacy Toolkit M&E Accompanying Document, UNICEF, 2010 1
Communication For Development
C4D Global Staff List, UNICEF, 2015 1
Cholera Toolkit, UNICEF, 2012 1
Digital Labs: a one-stop-shop for public facing digital communications (requires Intranet access), UNICEF, 2016 1
Video Guidelines (requires Intranet access), UNICEF, 2016 1
Photo Guidelines (including TORs, Briefing Books) (requires Intranet access), UNICEF, 2016 1
Social Media Guidelines (including best practices for Twitter, Facebook, Instagram) (requires Intranet access), UNICEF, 2016 1
Web Guidelines (including Blogs) (requires Intranet access), UNICEF, 2016 1
Field Visits
National Committee Field Visit Protocol , UNICEF, 2011 1
Media Materials and Guidelines
Social Media in Emergencies: UNICEF Guidelines for Communication and Public Advocacy, UNICEF, 2012 1
Documenting Abuses While Protecting Children at Risk, UNICEF, 2010 1
Guidelines for Developing Key Messages, UNICEF 1
34 of the Most Used Bridging Statements for Interviews , UNICEF 1
Sample Press Release and Formatting Guidelines and Checklist, UNICEF 1
Q&A Template, UNICEF 1
Sample Emergency Fact Sheet for Media, UNICEF 1
Corporate Partner Image Use, UNICEF 1
Writing Press Releases, UNICEF 1 | 2
Ethical Guidelines on Reporting on Children, UNICEF 1
Photography 1
Photography Section of Digital Labs (requires Intranet access), UNICEF 1
All Photography Forms Can Be Found on WeShare, UNICEF 1
Eight Quicksteps to Ethical Imagery and Release Forms, UNICEF 1