Communication for Development

"Communication for development in emergencies seeks to share relevant, action-oriented information so that when disaster strikes, people in affected communities know what actions to take to maintain and protect the health and wellbeing of all their members, including those with disabilities, the elderly and other especially vulnerable groups. It is a consultative process among programme and communication specialists, local authorities, change agents and communities.

It is misguided to presume that communities affected by humanitarian situations are too shocked and helpless to take on responsibilities. In fact, many people, including children, are able to return to normalcy more quickly when they participate in helping others and themselves during and after an emergency. Communication for development can help to:

  • Support programme sectors in consulting adults, children and young people in affected groups from the onset of a crisis. This has been shown to be a key factor in reducing deaths and promoting psychological healing, cohesion and social mobilization.

  • Forge alliances and bring stakeholders together.

  • Establish a central health education and communication coordination centre.

  • Focus on establishing or re-establishing positive individual and social practices.

  • Conduct a rapid assessment of communication channels and resources.

  • Participate in sectoral assessments that help to identify high-risk practices that have implications for behaviour change communication, as well as opportunities for developing community-based response mechanisms." (CCC, 2010)

External Guidance